We, as savvy web marketers know that we need to produce quality content to attract large number of visitors, convert them into paying customers and retain them in the long term. But how about the usage of heavy jargon in our writings when writing some thing technical?
Well, the question was recently posed to Matt Cutts, the head of webspam team at Google. he stance on this issue was that, in principle, simplicity and clarity is more important that any thing else. So, we must write clear, easy to understand articles and avoid using difficult words or jargons of any specific industry. spoke about this issue. He said that writing clearly was more important than using jargon for a segment of your audience.
Should your content be geared toward a higher, more specialized reading level, or should it be written in such a way that novices on the topic can understand? This is the topic of the latest webmaster help video featuring Google’s Matt Cutts. So, let us watch on youtube as to what he has to say on this issue.