15+ Ways to Promote Your Online Bookstore
During our consulting practice, we are often asked how to promote a particular line of business online and/or offline. Today, we are going to discuss how to promote an online bookstore. The suggestions may apply to other online businesses as well. So, let’s get started without any further delay. Design and develop a professional nice looking website for your bookstore. How funny? But this is obvious. This is the very first step you are going to take while getting advice from SEO and usability professionals like us Offer a...
read moreHow to Fix Checkout Processes?
Just yesterday, I happened to have a look at the shopping cart checkout process of a famous B to C multinational brand in Japan. The Website looks great and they offer huge number of products to their retail customers. However they have got some massive problems with shopping cat process without solving which they can not maximize their sale revenue from the website. Following is a list of the problem areas I noticed on their website. You will surely find some of the issue your own website may be having. Solving these and other issues will...
read moreIngredients of a Successful Testimonial
The following list contains some of the characteristics of a great testimonial on your Web site. Please try to use these and you will be on your way to converting more visitors into paying customers. Extract the most important point from the text of the testimonial or review and make it the heading of the testimonial or review Give a picture of the customer (if possible) who has provided you the testimonial. the image should give a professional look of the customer in question Show their respective logos of the company Give special...
read moreConversion Secrets of A Great Website
In the following lines, we are going to list up some of the most important conversion secrets of one of our customers. They have not allowed us to use their name on the web. However, the following techniques can generally be applied in all kinds of websites. So, stay tuned and start implementing at least some of the techniques mentioned here on your own Website. You will surely start reaping substantial benefits out of these techniques without spending an extra dime. Add the contrasting background to make your landing page(s)...
read moreHow to Use Social Media to Earn More Money
Social media marketing has gained lots of traction in the recent months and years. As an online marketing manager, one needs to have a solid grip on the concept of social media and how to apply its strategies to earn more income from their web properties. In the following lines, we will list some of the basic strategies to get more traffic on your website and thus earn more income. Create accounts with various social media websites. Yes, that is the very first step to start your journey to becoming the social media marketing guru you have...
read moreHow to Manage Your Local Listings
In the past few years, there has been a plethora of location based service sites (LBS) on the Internet. The examples include but not limited to location based social network sites such as Facebook, Twitter, Linkedin, Meetup etc. These sites provide an opportunity to your prospective and existing customers share information about your business location, your products and services, and ultimately your reputation via their PCs and mobile screens. This has become especially true in Japan which has THE largest mobile penetration ratio in the...
read more20+ Ways to Improve Your Local Search Campaigns
There are countless ways of getting more traffic on your Web site and thus more conversions from your local territory. However, I would like to list up the few ways which have helped us improve the search engine visibility for our customers in Japan and elsewhere. All or at least some of these tips may help you monetize your website fast once you have developed a search engine friendly website, are also passionate about your business and really want to take it to the next level. Do keyword research based on the keywords related to your...
read moreJapanese Automakers’ English websites SEO Compatibility Report
This is the post I have been wanting to write for so many weeks and months. Auto industry is the industry I have been involved for such a long period of time, both at an academic level in my university days and as a web design and Internet Marketing/conversion optimization professional in the later years. The post seems to take lots of time to write. So, please bear with me as I plan to add the content to this from time to time to complete it. The Japanese automakers and their English language websites we are going to discuss about are as...
read moreImproving ROI of Your Website
These days, everyone wants to improve the return on their investment on their websites. To my understanding, following are the most important ROI metrics one should look for when deciding whether their online initiatives are successful.
read moreTop 10 SEO Factors in Japanese Market
Japan is a lucrative market for SEO services. However, due to the unique language and other cultural factors, it has been difficult for foreign SEO companies to penetrate into this very attractive market. To rank higher in the search engines for Japanese market, the following ten factors play a major role. However, please be aware that the factors come in no particular order. Country-specific domain such as co.jp Japanese language content Keyword usage in the title tag Links from other local domains Geographical location of the hosting...
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