Today`s SEO process is totally different from what it used to be few years ago. However, many SEO consultants still live in the "olden times" when
We, as savvy web marketers know that we need to produce quality content to attract large number of visitors, convert them into paying customers and retain them in the long term. But how about the usage of heavy jargon in our writings when writing some thing technical?
Well, the question was recently posed to Matt Cutts, the head of webspam team at Google. he stance on this issue was that, in principle, simplicity and clarity is more important that any thing else. So, we must write clear, easy to understand articles and avoid using difficult words or jargons of any specific industry. spoke about this issue. He said that writing clearly was more important than using jargon for a segment of your audience.
Should your content be geared toward a higher, more specialized reading level, or should it be written in such a way that novices on the topic can understand? This is the topic of the latest webmaster help video featuring Google’s Matt Cutts. So, let us watch on youtube as to what he has to say on this issue.
As Matt Cutts from Google had recently announced at SMX West, a major search engine conference, that a panda would be rolling out either on Friday or Monday, March 18. We have already started seeing its effects of the Panda latest release on some of our search results pages.
Matt also mentioned that although the update is expected during this weekend, most probably, this time, it will be more integrated into the Google`s overall continuous algorithm updates.
We are not yet sure about the overall impact of the latest panda update on the search results, we should expect a major panda update some time during this year. That will a huge impact on the rankings and how websites are ranked.
Let us know whether you have been impacted by the latest Panda update.
We have just got the news that Google released Panda update 3.9 earlier tonight. The update will affect about one percent of all search engine result pages (SERPs), according to a Google post on Twitter. What it may mean for you? Well, it depends. The original Panda update released in February, 2011 was a heavy blow to content farms and other low quality sites which did not provide good user experience.
Google has always favored high quality sites over the bad ones. They have been trying to improve their search results by updating their search algorithms on regular basis. The latest Panda Update is one such attempt to show quality sites in the top rankings to the searchers.
Share your thoughts on how a series of Panda and Penguin updates have affected your search engine result pages (SERPs) by leaving a comment?
Have you ever managed a Pay Per Click (PPC) campaign for a non-English website? If so, you already know that it is, in many ways, different from running campaigns for an English language website in the US/UK. What are these differences and why it is important to know these differences? Well, these are the questions we are going to address in the following paragraphs. So, let`s get started without further ado.
Why It is Important?
There are various reasons as to why it is becoming all the more important to handle PPC campaigns for non-English websites.
- Although, English is still the most widely used language on the Internet being a quarter of the overall usage, Chinese and Arabic are slowly but steadily growing their share of online attention at the perils of English
- According to a recent survey conducted by a pan European institute EU Eurobarometer, only 18% of the people surveyed bought an item online from a website which was not in their mother language
- The survey further states that people feel more comfortable using their own language than in a foreign one while performing various activities online including online shopping
- Some non-Google search engines such as Baidu in China, Yandex in Russia, Yahoo in Japan, and Naver in South Korea have sizable market shares in their respective countries. So, you have got to listen to where they can take you in terms of business growth if used wisely.
So, What You Need to Do?
- Pay extra attention to keyword research as the literal translation of English language keywords will not do. Every language is different; it shows the culture of a region or a country where people use different words and marketing jargon in the context of their specific culture (s). The mere translation of the keywords you have chosen in English will not suffice. Get a native speaker of the language from the region or a country you want to target, to translate the keywords the way they should be.
- Understand the local culture and dig deep as to how people make buying decisions for the type of products and services you are offering
- Thoroughly explain the SEO process and the way keywords should be chosen to the local translators so that they know exactly what they are required to do to run the PPC campaign in question effectively.
- Test your ad copy, retest it, have it brutally reviewed by a local web marketer, if possible, monitor and make any changes you may need to as you would do in an English language PPC campaign
- Get a hand from different translators if you are not satisfied with the existing ones as the need may arise.
I know it is a trendy topic among the PPC campaign managers. What is your take on these issues? Please feel free to comment on this in the following lines.
During our consulting practice, we are often asked how to promote a particular line of business online and/or offline. Today, we are going to discuss how to promote an online bookstore. The suggestions may apply to other online businesses as well. So, let’s get started without any further delay.
- Design and develop a professional nice looking website for your bookstore. How funny? But this is obvious. This is the very first step you are going to take while getting advice from SEO and usability professionals like us
- Offer a clutter-free checkout process on your website. This is THE most important feature an online store of any nature MUST have to promote their business. However, many e-commerce stores utterly ignore this aspect of their business
- Encourage your readers and customers to create book fan clubs in their geographical areas
- Provide guides for book club members on various books
- Publish interviews of favorite authors on your website
- Offer advice to librarians and other interest groups on how to launch reading and discussion programs on various topics of interest to general public
- Announce upcoming author lectures in various cities
- Invite your visitors to signup for newsletters, email alerts and similar informational programs
- Offer book reviews on your website
- Offer a feature “Customers Who Bought This Item Also Bought.”
- Offer ‘advance order’ feature on the website so that the customers could reserve a copy of their favorite writers before it is actually published
- Invite authors to write blogs on your website if possible or at least ask them to write an introduction of the book they want you to promote on your website
- Offer an author tracker program by which your visitors can track as to where their favorite authors are going to make an appearance
- Involve authors to answer questions your would-be customers may have regarding the book(s) in question
- Give an advance news of the upcoming books on various of topics of interest to your online visitors
- Offer your readers and visitors to sell their own books on your website
- Provide an online forum where your visitors can chat with one another on various topics of interest
- Offer readers to rate a book of their choice
- Offer an excrept of a certain portion of a book online so that the target customers can be enticed to actually buy the book
- Create special offer section to attract more visitors and customers
Now, it is your turn to give suggestions on how to promote a bookstore online.